So, yesterday I was watching Ellen with my mom and came across this crazy story.
A man who lives in New York City went out one night and got his phone stolen at a bar. He got a new phone and just continued with his life. A year later though while this man was using his new phone, suddenly pictures of a middle aged Chinese man started showing up in his photo stream. Since he was an iPhone user, his iCloud was synced up onto both cell phones, the stolen one and his new one.
Here's when things get crazy. The owner of the phone posts on Buzzfeed and Twitter what had happened, and out of nowhere had people responding left and right. Someone then suggested that he join a social media site called Weibo, which is a Chinese version of Twitter, to continue to talk about what happened. On that website he started to be the number one trending item and had a bunch of people looking for the man on his phone. Eventually he actually found the man on his phone on this website and they started talking and became friends! So much so that Matt, the man whose phone got stolen, went all the way to China to meet his new friend.
BUT THERE'S MORE
When Matt arrived at the airport, there were actually people there who recognized him and started to treat him like celebrity! All these people in China know who Matt is and his new friend "Brother Orange" (because all the pictures the man took when they first appeared on Matt's phone where selfies of the man in front of an orange tree)
So what does this have to do with social media marketing? Well, since this whole thing these two friends have kind of created a brand for themselves. Brother Orange named his restaurant after all of this, and they were on Ellen. This shows how much power social media has and what you could potentially gain from it as a person or as a business.
For the full story look here.
Tuesday, April 21, 2015
Thursday, April 16, 2015
More People Making Money on YouTube
Yup, I said it, and you read it. Money on YouTube. This will be my SECOND blog post on essentially the same thing. But it's still so mind boggling to me. People, ordinary people. making good money on YouTube!
What made me talk about this is an article I ran across titled "This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube" The article talks about how YouTube has become a huge way to make money and make people celebrities. They put the little girl from the YouTube channel CharlisCraftyKitchen as the example for YouTube success. The article says that "Charli's channel generates an average of $127,777 in ad revenue per month. That's taking into account YouTube's cut of revenue. The channel gets an average of 29 million views each month — in March, it had 29,133,270"
I did take a peak on her channel, and I have to admit, that Charli and her sister are terribly cute. Oh my word. But it still blows my mind how a social media website can do so much for a person. I am personally a YouTube geek. I subscribe to different vlogs, aspiring musical artists, and some cooking channels as well.
This then leads me to a whole new question. Will YouTube become the new television? I know for a fact I spend more time on their than I do watching TV. They already have adds, different channels post "episodes" on a regular basis, and now these people are making money from it. Maybe I should make my own channel before it turns into a whole other platform. :-)
What made me talk about this is an article I ran across titled "This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube" The article talks about how YouTube has become a huge way to make money and make people celebrities. They put the little girl from the YouTube channel CharlisCraftyKitchen as the example for YouTube success. The article says that "Charli's channel generates an average of $127,777 in ad revenue per month. That's taking into account YouTube's cut of revenue. The channel gets an average of 29 million views each month — in March, it had 29,133,270"
I did take a peak on her channel, and I have to admit, that Charli and her sister are terribly cute. Oh my word. But it still blows my mind how a social media website can do so much for a person. I am personally a YouTube geek. I subscribe to different vlogs, aspiring musical artists, and some cooking channels as well.
This then leads me to a whole new question. Will YouTube become the new television? I know for a fact I spend more time on their than I do watching TV. They already have adds, different channels post "episodes" on a regular basis, and now these people are making money from it. Maybe I should make my own channel before it turns into a whole other platform. :-)
Tuesday, April 7, 2015
Hostess...Whyyyyy?!
So, as many men out there may know, yesterday was opening day for Major League Baseball. I am the type of girl who wouldn't know about this glorious day, but I am the daughter of a huge Red Sox fan, so the MLB was a big topic of discussion in my house yesterday.
Before I started taking my Social Media Marketing class, I never paid much attention to how companies use days like this to promote their brand and product. Yesterday I saw a live feed of opening day on my Snapchat and it has also been all over my Twitter. Before, I probably would've just kept scrolling and not pay much attention, but now I actually like to see what companies are doing. So while I was scrolling along I see an "oh no they didn't" moment made by Hostess.
Here is the picture they posted on their Twitter account:
With the caption: It's here and we couldn't be filled with more sweet joy. #OpeningDay
When I first saw the picture I thought it was so cute (and yummy looking) but when I actually read it, I had to pause and think. Suddenly I was like "wait, football has touchdowns, not baseball". It's hard to tell if this was intentional or not but either way it grabbed a lot of attention. Different people started to respond, even Sports Illustrated Magazine. They re tweeted the post and said, "Pssssst, @Hostess_Snacks, we think you might be mixing up your sports". Although this is a pretty big mix-up, I guess it's become more funny than a catastrophic mistake. When companies make mistakes like these, you usually see them delete the tweet or try to hide it, but Hostess has kind of just kept rolling with it. So maybe it was intentional? Either way, Hostess, you made a mistake, it's a home run, but I would still like that cupcake. haha.
Some additional comments regarding post was found here.
Before I started taking my Social Media Marketing class, I never paid much attention to how companies use days like this to promote their brand and product. Yesterday I saw a live feed of opening day on my Snapchat and it has also been all over my Twitter. Before, I probably would've just kept scrolling and not pay much attention, but now I actually like to see what companies are doing. So while I was scrolling along I see an "oh no they didn't" moment made by Hostess.
Here is the picture they posted on their Twitter account:
With the caption: It's here and we couldn't be filled with more sweet joy. #OpeningDay
When I first saw the picture I thought it was so cute (and yummy looking) but when I actually read it, I had to pause and think. Suddenly I was like "wait, football has touchdowns, not baseball". It's hard to tell if this was intentional or not but either way it grabbed a lot of attention. Different people started to respond, even Sports Illustrated Magazine. They re tweeted the post and said, "Pssssst, @Hostess_Snacks, we think you might be mixing up your sports". Although this is a pretty big mix-up, I guess it's become more funny than a catastrophic mistake. When companies make mistakes like these, you usually see them delete the tweet or try to hide it, but Hostess has kind of just kept rolling with it. So maybe it was intentional? Either way, Hostess, you made a mistake, it's a home run, but I would still like that cupcake. haha.
Some additional comments regarding post was found here.
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